Google AdWords is a highly effective, affordable way for anyone to advertise online.

The trouble is that people who use it casually very rarely get the results they desire and end up paying for nothing. If you want to get the best results from your Google AdWords campaign, steer clear of the following ten mistakes.

#1: Keyphrases/Keywords

Many people who start using Google Adwords forget to include the Keyphrases in their Ad headline and description. Yes, it’s important...

One of the most effective ways to build your credibility, attain search presence and create quality backlinks to your website is through ‘Article Marketing’. Article marketing involves writing a series of well crafted, knowledgeable articles within your area of business expertise and publishing them not only on your own website but also in various high profile places across the Internet, in order to establish credibility, “Become The Expert” and help to increase your search engine positions.

However, there is a...

The Internet is an important tool for businesses across the globe. But with everyone competing in the online global market place, it’s vital that each business works hard to bring visitors to their website. Once the visitor is at the site, they need to keep them interested in order to convert that visitor into a sale.

If everyone is competing for web traffic, the collective name for visitors, then there is a huge market for those offering...

Back in March 2008, the Vatican issued a set of seven new Deadly Sins to update and augment the original established list of seven. Within the Catholic Church, these are considered terrible ways that a person can offend God.

In the world of Search Engine Optimisation (SEO) there are also a set of 7 heinous deadly sins. Whilst, these sins are unlikely to offend anyone’s God, they will certainly offend the Internet’s all-powerful deity known as...

The word GUARANTEE is one of the most powerful words used in marketing and sales. The idea generated by the word is that a customer or client will absolutely receive or achieve something as a result of the product or service.

In the SEO (Search Engine Optimisation) business, many potential clients are offered such guarantees. The most common guarantee is that the SEO company can provide the client with hitting the ‘Guaranteed Front Page of...

I get a few (OK, 2 or 3) emails a week asking me what other networks I can be found on – so thought i’d post a few of them here – feel free to contact me via those networks, or to ‘connect’ to me

Twitter – you can follow me at www.twitter.com/NikkiPilkington

Ecademy – my profile can be seen at http://www.ecademy.com/account.php?id=173621

LinkedIn (just noticed this needs updating!) http://www.linkedin.com/pub/0/715/aa3

Digg – http://digg.com/users/nikkipilkington

Stumble Upon – http://nikkipilkington.stumbleupon.com/

Naymz – Carry on reading this article...

Are you, like many other website owners, frustrated at the amount of time, effort and money you’ve put into your website, only to see few or no sales?

Like most business owners, you probably know your products or services inside out; you know the benefits of them, and what they can give to other businesses or consumers. And you probably paid good money for a website to promote them. You may even be getting hundreds of visitors a day to your...

It’s easy to fall into the trap of thinking that you can ‘fool’ or ‘trick’ the search engines. Webmasters and designers have tried to fool Google since it’s inception, and before that, Yahoo, Lycos, Infoseek (r.i.p.) and Alta Vista.

Can it be done? Yes.

Will it help in the short term? Possibly.

Could it cause you unfixable problems in the future? MOST DEFINITELY!

So here are a few things you SHOULDN’T be doing if you want to get higher search engine...

Recently business has realised the potential use of Twitter as a tool for marketing products and services directly to new customers. If you and your business want to capitalise on Twitter’s application for marketing, here’s some advice on running your Twitter marketing campaign:

Set up your Twitter account and profile using your company name. When it comes to filling in your profile details, make it keyword rich, so if a potential customer is searching for companies such as yours,...

Ten Ways to Make Your Twitter Life Better

The business world has already awakened to the power of Twitter as a promotional tool. This micro-blogging service has amazing potential to instantly provide customers with exclusive information, gain feedback and producing lightning fast market research.

Whether it’s for business or personal use, it’s fantastic to benefit from the best in Twitter technology. Here are my Top 10 ways for making your Twitter life easier.

1: TwitterFox is a useful little add-on for users...

Ten Ways to Use Twitter for Business

Twitter is a mini-blogging device that can be accessed via the web, instant messaging and mobile phones. Users can send messages of one hundred and forty characters that are published either publicly or privately in a shared environment. Anyone with access to this environment can follow the flow of messages and comment, reply or simply keep up to date. Twitter can be used by groups of friends sharing gossip, groups developing ideas or colleagues...

It’s very easy to start optimising and promoting your site willy nilly for the keywords you think it should be top for. I touched on this in my article Top 7 Mistakes People Make When Optimising Their Website

But how do you know whether the keywords you are using are going to do any good at all? You might search for your company website using the word “hairdressing”, but what if everyone else is using “hairdresser”? You’ll be wasting your...

Everywhere you look these days, people are telling you that in order to sell through your website, you need tons of traffic.

Well, even though my business is traffic generation, I’m going to tell you that it’s a BIG FAT LIE!

The secret of a successful website isn’t just in the amount of visitors it has; it’s in the amount of visitors that are converted to buyers. It’s no good having 4,000 visitors if your means of bringing them...

Is Google The Best Search Engine?

With more and more people frustrated by the difficulties in getting good listings in Google, Nikki Pilkington tells us more about the 3 other major search engines and the advantages they have:

Every customer I get wants to be number 1 in Google. FACT

Every person with a website that knows about search engine listings wants to be number 1 in Google. FACT

Google is the only search engine that...

Today more than ever, in the field of search engine optimisation (SEO), there is a very important step that needs to be taken in order to help a website’s visibility in the major search engines. That important step is to submit it to DMOZ, sometimes called the Open Directory Project or ODP. DMOZ provides a lot of search results for a good percentage of the most important search engines and directories, including Google. First, DMOZ...

Google does not accept payment for inclusion in their main index – so anyone that’s at the top is there through hard work and perseverance, or through paying a company such as NikkiPilkington.com to do the hard work for you.

Below I show you 7 great ways to increase your chances of a Google ranking.

The Basics
Ensure that your website has a clear navigation system – and by that I man that the reader of your website can get to every...

When you send an email to an opt-in list, the chances are you want results. And the message that you send to the list can have a significant effect on the results your achieve.

I’ve been sending out email camapigns for clients for over 6 years, and in that time i’ve seen variations in clickthrough ranging from 3% to 84%!

Some of this is due to the product, or the professionalism of the website, but a great part of it is down...

Everyone focuses their web marketing efforts on search engines, and while this is a large part of traffic generation, it’s not the be all and end all of selling from your website.

One of my Weekly Tips a week or so ago was to write articles, and become an expert. Becoming an expert in other people’s eyes is sometimes as simple as being the person to write the article they read.

So here are 7 reasons why you should become An Expert...

The Internet’s capacity for instant publishing, search and find has made shaping public opinion more malleable than ever. It’s possible to sway public opinion with what is written on the web about people, businesses and their brands. Online Reputation Management is about controlling how people perceive you or your business. Managing this perception can be essential to your success and a negative online reputation can seriously injure your ability to succeed.

Here are Ten Reasons why you could...

Part Two: How to Choose Killer Keyphrases

In Part One of this series , we looked at why Keyphrases are more effective than simply using generic keywords. But HOW should you choose killer keyphrases that really work for your website?

To create killer key phrases, you need to start with the potential customer. Think of your customer as someone who uses a variety of potential keyphrases to find what they want. They use these keyphrases to find...

Part One: Keyphrases Capture Customers

One of the most essential keys to successfully attracting visitors to your website is the words that you choose when promoting it. Whether it involves your website content, the copy you write, online advertising or Google Adwords, it is the words that connect you and your website to its visitors.

In terms of Search Engine Optimisation, the correct choice of words is known as Key Word selection. The right Keywords can make all the difference...

So you have your website and you’ve done everything right on the web – search engines, classified sites, newsgroups, bulletin boards, link sites, mailing lists, etc etc etc.

And now you think you’ve exhausted the possibilities of marketing your website and you can sit back and wait for the visitors to roll in, right?

WRONG!

Here are 12 extra ways to promote your website without even turning your browser on:

NUMBER ONE:
Make sure that all of your staff know your...

I was reading something the other day about business people not making the most of the tools they have that can make their lives easier, and it started me thinking about the tools I use and probably take for granted every day.

So here is my top ten tools list – maybe some of the will help you out too?

1) Shortkeys – Shortkeys allows me to store macros of things that I have to type out every day. So for...

1) Search Engine Watch – the first site dedicated to search engines, and still the best. Originally started by Danny Sullivan in 1996 (he resigned in 2006), this is a great site to find out the latest search engine stats, search engine news and more.

2) Plurk- a Twitter like site that I’m testing for business use at the moment. It’s a lot easier to follow than twitter (although if you use a twitter app or plugin such as...

If you want better results from your website, higher traffic and improved rankings, you should employ the services of an Internet Marketing Expert. The SEO will use their expertise in Search Engine Optimisation and their knowledge of Search Engines and Internet Marketing to give you the edge over your competition. However, a small number of SEO clients tend to tinker with the SEO’s work once they completed it, considerably undoing the improvements and damaging their...

Every website owner wants to appear on the front page of Google, so here’s a handy ten step guide to achieving Listing Nirvana:

1. Be Owner of your Domain – none of this freebie rubbish. If you want a decent listing, you need to be hosted on a proper server with a proper domain name. The most it will cost you is £100 a year, so get rid of that freebie ISP web space now, OK?

2. Redirection? Indirection – not...

Every time I go to a networking event (and I go to a lot!), I obviously spend some time telling people there what it is that I do.

And invariably, someone will sit there listening, then a smug smile will start to spread across their face. They wait until I finish, and I know what they’re going to say;

“I don’t need your services. I’m already number one in Google”

I take a deep breath, as always, and say “That’s fantastic! What are...

When I started in Internet Marketing fourteen years ago, there WERE no courses, there WAS no qualification, and everyone learned by trial and error. And mistakes were made. With that in mind, here are 7 mistakes to avoid when optimising your website.

1) Single Word Optimisation

Let’s face it; it just isn’t going to work. It’s 2008 and the time has passed when you could get to number one in Google or anywhere for a single word search. So stop...